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Relationships: What Marketing Is Now Really All About

11.06.14 -
I am sure you have all heard of the Shoemaker’s Children. According to Yahoo News, the original version is "The cobbler's children go unshod." It means that the cobbler spends so much time looking after his customers' needs that he has no time for his children's.

This is relevant here because I am awful at updating my own website. The past few months, I have maintained other group’s websites and Facebook pages religiously but have not maintained mine.

I guess it is more important to me that I make my clients happy—than possibly attracting new clients. Not a bad thing…but it is time to get on the ball!

As a quick update, I have been spending lots of time working with Family Promise of Western New York. They help homeless families. It is a beautiful mission. I was able to secure a $42,200 Wendt Foundation grant for them and am now working on communications, fundraising and capacity building. I have also been retained by Timon-St. Jude to write grants to bolster infrastructure and programming. I have a few new projects in the works, and am also back trying to fund a special education program for learning disabled children (after raising $84,000 in 2013). Finally—with great excitement—I have signed on to work with Literacy New York Buffalo-Niagara again. My passion is literacy so it is exceedingly fulfilling. In all, life is good and just keeps getting better.

I just need to update my website more!

Contact us today at or 208-1064

About Tracy Diina Communications
Tracy Diina Communications provides PR and fundraising support for non-profits and small businesses who need big time results. We provide personal, mission driven attention to your organization, using our experience in issues development, communications and non-profit management. And remember…at Tracy Diina Communications, all work is totally catered to the individual client so once an organization's needs are fully fleshed out, we will determine what package we can create that will be the best fit for you!

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