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SMALL BUSINESSES BENEFIT MOST FROM SOCIAL MEDIA, STUDY REVEALS

04.21.11 -
Do you wonder if you have what it takes to compete in the social media marketplace? Who, after all, has the time or the budget to mimic Disney or Starbucks? Certainly not a small business!

Well, maybe that’s the wrong set of questions.

In fact, the 2011 Social Media Marketing Industry Report has some good news for small business marketers. Small business owners are seeing the greatest results from social media marketing.

Michael Stelzner authored the third-annual industry study in which he surveyed 3342 marketers, 47% of whom were either self-employed or small business owners. This group reports some amazing results from social media marketing. Let me show you what they found…

"Is social media important to your business?"

Social Media Is Becoming More Important

Over the course of the last 3 years, Stelzner has seen social media move from an uncertain strategy (2009 report) to a permanent fixture (2010 report) to a primary tool (2011 report) in the savvy marketer’s toolkit.

No-one has benefited more than small businesses.

Ninety percent of those surveyed agreed that social media is important to their business. The report reveals that the self-employed (67%) and small business owners (66%) were more likely to strongly agree with this statement.

Top Benefits for Small Business Owners

Almost all marketers find that social media helps them stand out in an increasingly noisy marketplace. In fact, 88% of all marketers found social media helps get them increased exposure. Additionally, 72% of those surveyed saw increased traffic and subscriptions as a result of social media.

This chart highlights the top benefits identified by all marketers.
Small business owners were more likely than all other groups (89.2% reporting benefits) to see increased exposure.
Here are some other areas where small business owners saw greater benefits than their peers:

  • The self-employed and small business owners were more likely to report new partnerships, with at least 59% noting a benefit.

  • Small businesses were twice as likely to find qualified leads than other types of businesses.

  • Forty-eight percent of self-employed and small business owners saw improved sales as a direct result of their social media efforts.

  • The self-employed (59%) and small business owners (58%) were more likely than others to see reductions in marketing costs when using social media marketing.

What Difference Does it Make?

Clearly small business owners are finding great value in social media marketing. In many cases, they’re benefiting more than their large company peers.

The 2011 Social Media Marketing Industry Report has insights that help marketers from businesses of all sizes and levels of experience. Download your copy here.

If you’re a small business owner, do your results agree with this report? Where do you plan to invest your marketing energies this year? What’s the biggest difference social media has made in your business?

Posted on Social Media Examiner, April 2011.

WE will make sure that your company or non-profit reaps benefits from social media. Contact us today at tracy@tracydiina.com or 208-1064.

Tracy Diina Communications provides PR and fundraising support for non-profits and small businesses who need big time results. We provide personal, mission driven attention to your organization, using our experience in issues development, communications and non-profit management. And remember…at Tracy Diina Communications, all work is totally catered to the individual client so once an organization's needs are fully fleshed out, we will determine what package we can create that will be the best fit for you!






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