Tracy Diina Communications about us services clients latest news contact us
latest news

Nonprofits Today: Too Many Fundraising Channels?

11.02.15-- Fundraising is typically challenging. But in today’s fast paced, technologically immersed culture, are we missing opportunities?

According to The NonProfit Times, most fundraisers (68 percent) use four or more channels to engage constituents, with the most popular engagement channels being email (86 percent), website (72 percent) and in-person events (71 percent) and direct mail (68 percent).

While most nonprofits use multiple channels to engage their supporters, there still are missed opportunities when it comes to online fundraising and the time it takes to acknowledge donations. Some 60 percent of organizations have only one online fundraising page or no fundraising page at all and 76 percent of organizations take 72 hours or more to acknowledge a donation.

Those are among the findings of a Fundraising Advisor Report released by Abila, maker of nonprofit financial and accounting software. “What we’re seeing based on this data is that many organizations push a tremendous amount of content to their constituents through many different channels,” said Rich Dietz, director of fundraising strategy for Abila. “But that basic opportunities might be missed in the mad scramble to simply do more through as many channels as possible.”

Key findings from the data include:
• 37 percent of respondents said they know only the most basic information or nothing about their constituents
• Email (86 percent), website (72 percent), and in-person events (71 percent) are the most popular means of engaging supporters
• By contrast, TV/radio (11 percent) was the least popular
• The most popular strategy for online fundraising is a single donation page (44 percent) followed by multiple donation pages (21 percent)
• Most organizations (68 percent) use four or more channels to engage supporters
• Peer-to-peer event/fundraising is done by only 10 percent of organizations.
For the full report, go to www.abila.com/FundraisingAdvisorBenchmark

So what is a nonprofit to do with this information? As usual, the answer lies in developing a clear, concise internal and external communications strategy. Creating the strategy—and sticking to it—solves the problem and positions your agency to better reach your specific audiences. Need help with a communications strategy? Call Tracy at 716-208-1064!

Contact us today at tracy@tracydiina.com (or 208-1064) if you want more information.



The F-Word… Fundraising… How to Engage Your Board

11.01.15-- That dreaded F-bomb. The word many board members don’t like hearing but, like it or not, must be spoken out loud. Fundraising.

We all know the struggle. Nonprofit staff want their boards to raise money—but do their boards know how?

Many board members see their part of advancing the mission as making tough decisions about the direction of the organization, not calling strangers or, worse, friends and asking for money. Like it or not, it has to be done.

During the 2015 Bridge to Integrated Marketing Conference, Rachel Muir of Pursuant said that just as board members must be willing to help with fundraising, so must the organization help them learn how to become comfortable with the idea. Our job, as nonprofit staff, is to coach our board members.

Let them know that helping with fundraising does not mean they have to ask for money.

There are 10 ways board members can fundraise without making an “ask”. Here are some ideas:
Give personally. That’s a start.
Call to thank a donor. Studies show that this gives a big boost to retention.
Put the organization in his/her will.
Invite 10 guests for a tour of the organization.
Host a cultivation event in his/her home.
Be assigned two or three donors to cultivate.
Take on a project to raise the organization’s awareness.
Share information on how money makes an impact at the organization.
Share client testimonials.
Write an article on why the organization is important to them.
(From The NonProfit Times – August 2015)
Need some help? Contact us today at tracy@tracydiina.com or 208-1064

archives



about us | services | clients | latest news | contact | home